Marketplace Audit

Service Overview

Marketplace Audit

The OGDC Marketplace Audit is a comprehensive diagnostic of your entire marketplace presence. We examine every dimension of your account from listing quality and search visibility to advertising structure and brand protection and deliver a written assessment with a prioritized, implementation-ready action plan. Brands use this audit to identify the specific gaps holding back their sales velocity, find wasted advertising spend, resolve suppressed listings, and benchmark their position against publicly available category norms. The audit is platform-agnostic and applies equally to Seller Marketplace accounts and Vendor accounts across Amazon and Walmart.

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What's Included

• ✓Written account health assessment covering every major dimension of your marketplace presence
• ✓Prioritized action plan with specific recommendations ordered by estimated impact and implementation effort
• ✓Listing quality review titles, bullets, descriptions, backend search terms, and platform-specific attributes
• ✓Keyword gap analysis with recommended additions and removals for organic search visibility
• ✓Advertising account audit campaign hierarchy, targeting approach, bid strategy, and budget allocation
• ✓ACoS, TACoS, and ROAS benchmarking against publicly available category norms
• ✓Suppressed and stranded inventory root cause identification and remediation path
• ✓BSR trends and organic rank position analysis by keyword and category
• ✓Review health, ratings velocity, and seller feedback signal assessment
• ✓Category landscape analysis share of voice, pricing position, and whitespace opportunities based on publicly available marketplace information
• ✓Brand Registry status, IP protection controls, and unauthorized seller monitoring review
• ✓90-day implementation roadmap with prioritized milestones and ownership guidance
• ✓Follow-up review session to walk through findings and align on next steps

What does the audit actually cover?

The audit is a full diagnostic of your marketplace account listings, advertising, catalog health, brand protection, category position, and search visibility. You receive a written assessment and prioritized action plan, not a generic slide deck.

Which platforms do you audit?

Seller Marketplace accounts and Vendor accounts across Amazon and Walmart. We can audit one platform or all of them in a single engagement.

How long does the audit take?

Deliverables are typically ready within 5–7 business days of receiving account access or the data needed for the review.

Do I need to give you access to my account?

For the most thorough audit, read-only access to your Seller Central or Vendor Central account allows us to pull live data directly. Where access isn't possible, we work from data exports you provide.

What data do you use for the audit?

Every analysis is built from two sources only: your own account data, accessed with your authorization, and publicly available marketplace information such as visible search results, listings, and pricing. OGDC does not aggregate data across clients and never uses one brand's account data to inform work for another.

What happens after the audit?

We walk through every finding together in a review session. From there, you can implement recommendations independently, hire OGDC for ongoing advisory support, or engage us for specific execution work.