Marketplace Strategy
Marketplace Audit
A forensic review of your marketplace account health across your marketplace channels with a clear, prioritized action plan delivered in 5–7 business days.
Service Overview
Marketplace Audit
The OGDC Marketplace Audit is a comprehensive diagnostic of your entire marketplace presence. We examine every dimension of your account from listing quality and search visibility to advertising structure and brand protection and deliver a written assessment with a prioritized, implementation-ready action plan. Brands use this audit to identify the specific gaps holding back their sales velocity, find wasted advertising spend, resolve suppressed listings, and benchmark their position against category competitors. The audit is platform-agnostic and applies equally to Seller Marketplace accounts and Vendor accounts across Amazon and Walmart.
Request a Discovery CallWhat's Included
- ✓Written account health assessment covering every major dimension of your marketplace presence
- ✓Prioritized action plan with specific recommendations ordered by estimated impact and implementation effort
- ✓Listing quality review titles, bullets, descriptions, backend search terms, and platform-specific attributes
- ✓Keyword gap analysis with recommended additions and removals for organic search visibility
- ✓Advertising account audit campaign hierarchy, targeting approach, bid strategy, and budget allocation
- ✓ACoS, TACoS, and ROAS benchmarking against your category and competitive set
- ✓Suppressed and stranded inventory root cause identification and remediation path
- ✓BSR trends and organic rank position analysis by keyword and category
- ✓Review health, ratings velocity, and seller feedback signal assessment
- ✓Competitive landscape analysis share of voice, pricing gaps, and whitespace opportunities
- ✓Brand Registry status, IP protection controls, and unauthorized seller monitoring review
- ✓90-day implementation roadmap with prioritized milestones and ownership guidance
- ✓Follow-up review session to walk through findings and align on next steps
Audit Coverage
What we examine in every marketplace audit
The OGDC marketplace audit examines every major dimension of your account, identifying gaps, inefficiencies, and opportunities across listings, advertising, catalog health, and brand protection.
Listing Quality
Titles, bullets, descriptions, backend search terms, and platform-specific attributes assessed against category best practices and competitor benchmarks
Advertising Account
Campaign hierarchy, targeting, bid strategy, and budget allocation reviewed across Sponsored Products, Brands, and Display with efficiency benchmarking against category norms
Catalog and Inventory Health
Suppressed, stranded, and inactive listing root cause identification; variation structure review; fulfillment inventory health and restock analysis
Organic Visibility and Rank
Sales rank trends, keyword index status, and organic position by search term reviewed with a gap analysis against category leaders
Brand Protection
Brand Registry status, IP controls, unauthorized seller activity, and Buy Box ownership patterns reviewed with remediation recommendations
Competitive Benchmarking
Share of voice, pricing gaps, and whitespace opportunities assessed against the top performers in your category
Common Questions
Frequently asked about Marketplace Audit
What does the audit actually cover?
The audit is a full diagnostic of your marketplace account listings, advertising, catalog health, brand protection, competitive position, and search visibility. You receive a written assessment and prioritized action plan, not a generic slide deck.
Which platforms do you audit?
Seller Marketplace accounts and Vendor accounts across Amazon and Walmart. We can audit one platform or all of them in a single engagement.
How long does the audit take?
Deliverables are typically ready within 5–7 business days of receiving account access or the data needed for the review.
Do I need to give you access to my account?
For the most thorough audit, read-only access to your Seller Central or Vendor Central account allows us to pull live data directly. Where access isn't possible, we work from data exports you provide.
What happens after the audit?
We walk through every finding together in a review session. From there, you can implement recommendations independently, hire OGDC for ongoing advisory support, or engage us for specific execution work.
Ready to get started?
Let's talk about your marketplace audit needs
Schedule a no-obligation discovery call. We'll learn about your brand, your goals, and whether OGDC is the right fit.
Schedule a Discovery Call