Marketplace & Digital Advertising Strategy
Grow where your
customers actually shop.
OG Digital Consulting brings 15+ years of hands-on experience to brands across every stage from Fortune 500 leaders to startups and challengers spanning telecom, beauty, fashion, furniture, B2B, and more. One partner. Every channel that matters.
About the Practice
Operator-built expertise from inside the world's leading commerce organizations
OG Digital Consulting was built by a practitioner, not a generalist. The practice draws on over 15 years of hands-on experience managing marketplace programs, retail media strategy, and full-funnel digital advertising for Fortune 500 companies and growth-stage brands from inside some of the most respected commerce and performance marketing agencies in North America.
That experience spans both Amazon Seller Central and Vendor Central, with deep fluency in account architecture, listing optimization, advertising strategy, catalog governance, brand protection, and the operational realities of managing complex, multi-market accounts at scale. OGDC has guided brands through 1P-to-3P transitions, account reinstatements, product launches, and international expansion.
The practice was founded to make that level of senior, agency-proven, Fortune 500-tested expertise available to brands on a flexible basis without the overhead of a large agency or the limitations of a junior account team.
Schedule a Discovery CallCertifications
Amazon Sponsored Ads Accreditation
Sponsored Products, Brands & Display
Walmart Connect Certified
Sponsored search, display & retail media
Google Ads Certified
Search, Shopping & Performance campaigns
Industries We Have Worked In
Background
15+ years in digital commerce, performance marketing, and ad technology
Senior leadership roles at leading North American Amazon commerce and performance marketing agencies
Fortune 500 brand experience across telecom, beauty, fashion, furniture, and B2B
Amazon Seller Central and Vendor Central account management, migrations, reinstatements, and brand registry
Enterprise, startup, and challenger brand experience across 50+ clients
What We Do
Commerce strategy for every channel your brand needs to win
Whether you're scaling a single marketplace or managing a full omnichannel portfolio, OGDC delivers focused expertise across three core practice areas.
Marketplace Audit
A forensic review of your account health across your marketplace channels — listings, sales rank, suppression issues, growth gaps, and content quality — with a clear prioritized action plan.
Explore Marketplace Audit →Account Management
Full-service marketplace account management across Amazon and Walmart — operating your marketplace business on your behalf, from listings and advertising to account health and compliance.
Explore Account Management →Retail Media
Sponsored search, display, and retail media strategy across the platforms where your shoppers are buying — Amazon Ads, Walmart Connect, and Target Roundel.
Performance Media
Full-funnel performance campaigns across Google, Meta, and programmatic channels — structured to capture demand and drive marketplace velocity.
Strategy & Advisory
Multi-channel strategy, brand governance, and ongoing expert advisory — from catalog architecture and channel planning to retainer-based strategic guidance for your team.
Explore Strategy & Advisory →OGDC Pulse
Our always-on client analytics dashboard — retail performance, advertising, inventory, Buy Box, and shelf visibility in one secure view, included with OGDC engagements.
Explore OGDC Pulse →Included Analytics
OGDC Pulse
Every OGDC engagement pairs with OGDC Pulse — our secure, always-on analytics platform covering retail performance, advertising, inventory, Buy Box ownership, shelf visibility, and content health, refreshed automatically as new data arrives. Currently supports Amazon, with additional marketplaces on the roadmap.
Explore OGDC Pulse →
The OGDC Difference
Operator-led.
Strategy-first.
Channel-agnostic.
We don't hand you a generic playbook. We bring 15+ years of direct operator experience across Fortune 500s, challengers, and startups to build the strategy that fits your brand, your margins, and your goals.
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01
Flexible engagements built around your needs
Audit, project, or retainer we structure every engagement around the solution, not the contract. Scale up, scale down, or pivot as your business evolves.
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02
Senior expertise, not agency hand-offs
You work directly with a seasoned strategist who has run accounts and managed spend across platforms not a junior account rep reading from a script.
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03
Connected channel thinking
Paid media and marketplace aren't silos here. We build strategies where Google traffic fuels Amazon rank, Meta feeds retargeting, and retail media amplifies search all working together.
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04
Deliverable-driven, always
Every engagement produces documented strategy, prioritized action plans, and measurable milestones. Not decks direction.
How We Work
From audit to activation in four steps
Whether you're new to a channel or scaling an established presence, our process meets you where you are and moves fast.
We learn your business goals, catalog, channels, category context, and current media mix. No cost, no commitment. Just candid conversation.
A deep review of your marketplace presence and advertising accounts across every channel in scope with benchmarking against category norms and gap analysis, using your own account data and publicly available marketplace information.
A cross-channel roadmap with platform-specific recommendations, budget guidance, and prioritized milestones. Clear, documented, and built to execute.
We guide or lead implementation and iterate on performance adjusting channel mix, creative, bids, and listings as the market and data evolve.
Full Capabilities
Every lever across every channel
From foundational marketplace setup to advanced cross-channel media OGDC covers the full spectrum.
Marketplace Optimization
- Amazon listing copy, titles & bullet optimization
- Walmart & Target product page strategy
- A+ Content and Brand Store development
- Keyword research and search architecture
- Backend attribute and indexing audit
- Suppression and stranded inventory resolution
- Review strategy and ratings health monitoring
- FBA vs. FBM cost modeling and optimization
- International marketplace expansion scoping
- New product launch sequencing and ranking
Retail Media & Marketplace Ads
- Amazon Sponsored Products, Brands & Display
- Amazon DSP strategy and audience targeting
- Walmart Connect campaign management
- Target Roundel media planning
- Criteo and Instacart retail media activation
- ACoS, TACoS & blended ROAS benchmarking
- Keyword bidding strategy and dayparting
- Share of voice growth and keyword expansion
- Retail media budget allocation modeling
Paid Media & Performance
- Meta Ads Facebook & Instagram full-funnel
- Product catalog and dynamic retargeting ads
- Google Search, Shopping & Performance Max
- YouTube advertising strategy and creative briefs
- Programmatic display via The Trade Desk, Amazon DSP & DV360
- Connected TV (CTV) and streaming audio
- Audience segmentation and lookalike modeling
- Cross-channel attribution and unified reporting
- Creative strategy and ad format guidance
Brand & Channel Strategy
- 1P to 3P transition planning and execution
- MAP enforcement and channel conflict management
- Brand Registry setup and IP protection
- Catalog architecture and variation structuring
- Category and market landscape analysis
- Channel P&L modeling and margin analysis
- Private label brand development support
- Vendor negotiation strategy and terms guidance
- Agency and tech stack selection advisory
Every channel. One partner. Let's build your growth plan.
Start with a no-cost discovery call. Fill in the form below and we'll be in touch within one business day.