Marketplace & Digital Advertising Strategy

Grow where your
customers actually shop.

OG Digital Consulting brings 15+ years of hands-on experience to brands across every stage — from Fortune 500 leaders to startups and challengers — spanning telecom, beauty, fashion, furniture, B2B, and more. One partner. Every channel that matters.

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What We Do

Commerce strategy for every
channel your brand needs to win

Whether you're scaling a single marketplace or managing a full omnichannel portfolio, OGDC delivers focused expertise across three core practice areas.

Marketplace Marketplace Strategy & Optimization

Marketplace Audit

A forensic review of your account health across Amazon, Walmart, or Target — listings, BSR, suppression issues, competitive gaps, and content quality — with a clear prioritized action plan.

Start with an Audit →

Multi-Channel Strategy

End-to-end strategy spanning Amazon Seller/Vendor Central, Walmart Marketplace, and Target. Listing architecture, A+ content, keyword strategy, and catalog governance — built for each platform.

Build Your Strategy →

Launch Strategy

New product or new market launches — sequenced across marketplaces to build ranking signals, reviews, and sustainable sales velocity from day one.

Plan Your Launch →
Advertising Digital Advertising & Performance Media
Retail Media

Amazon Ads

Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP — structured as a full-funnel strategy with blended ACoS and share-of-voice goals, not isolated campaigns.

Activate Amazon Ads →

Walmart Connect

Sponsored search and display on Walmart's platform — leveraging Walmart Connect's targeting capabilities to grow share at the register across in-store and online.

Grow on Walmart →

Roundel & Criteo

Target Roundel media strategy and Criteo retail media activation — reaching your shopper at point of decision across Target's owned and partner properties.

Expand Retail Media →
Performance Media

Meta Ads

Full-funnel Meta campaigns across Facebook and Instagram — audience architecture, product catalog ads, and retargeting designed to drive commerce outcomes and feed marketplace velocity.

Launch Meta Campaigns →

Google Ads

Search, Shopping, Performance Max, and YouTube — structured to capture demand, drive external traffic, and compound marketplace ranking signals.

Build Google Strategy →

Programmatic Display

Audience-first programmatic via The Trade Desk, Amazon DSP, and Google DV360 — building brand awareness and retargeting coverage across display, connected TV, and streaming that reaches your shopper on every screen.

Explore Programmatic →
Brand Brand Consulting & Advisory

Brand Strategy

Catalog architecture, channel governance, MAP enforcement, and 1P-to-3P transition planning. We protect your brand equity while building the channels that drive profitable, sustainable scale.

Protect Your Brand →

Ongoing Advisory

A dedicated marketplace and media strategist on retainer. Monthly performance sessions, competitive monitoring, and on-call guidance — structured around your calendar and growth stage.

Retain an Advisor →

The OGDC Difference

Operator-led.
Strategy-first.
Channel-agnostic.

We don't hand you a generic playbook. We bring 15+ years of direct operator experience — across Fortune 500s, challengers, and startups — to build the strategy that fits your brand, your margins, and your goals.

  • 01

    Flexible engagements built around your needs

    Audit, project, or retainer — we structure every engagement around the solution, not the contract. Scale up, scale down, or pivot as your business evolves.

  • 02

    Senior expertise, not agency hand-offs

    You work directly with a seasoned strategist who has run accounts and managed spend across platforms — not a junior account rep reading from a script.

  • 03

    Connected channel thinking

    Paid media and marketplace aren't silos here. We build strategies where Google traffic fuels Amazon rank, Meta feeds retargeting, and retail media amplifies search — all working together.

  • 04

    Deliverable-driven, always

    Every engagement produces documented strategy, prioritized action plans, and measurable milestones. Not decks — direction.

How We Work

From audit to activation in four steps

Whether you're new to a channel or scaling an established presence, our process meets you where you are and moves fast.

Step 01
01
Discovery Call

We learn your business — goals, catalog, channels, competitive context, and current media mix. No cost, no commitment. Just candid conversation.

Step 02
02
Audit & Analysis

A deep review of your marketplace presence and advertising accounts across every channel in scope — with competitive benchmarking and gap analysis.

Step 03
03
Strategy Build

A cross-channel roadmap with platform-specific recommendations, budget guidance, and prioritized milestones. Clear, documented, and built to execute.

Step 04
04
Execute & Optimize

We guide or lead implementation and iterate on performance — adjusting channel mix, creative, bids, and listings as the market and data evolve.

Full Capabilities

Every lever across every channel

From foundational marketplace setup to advanced cross-channel media — OGDC covers the full spectrum.

Marketplace Optimization

  • Amazon listing copy, titles & bullet optimization
  • Walmart & Target product page strategy
  • A+ Content and Brand Store development
  • Keyword research and search architecture
  • Backend attribute and indexing audit
  • Suppression and stranded inventory resolution
  • Review strategy and ratings health monitoring
  • FBA vs. FBM cost modeling and optimization
  • International marketplace expansion scoping
  • New product launch sequencing and ranking

Retail Media & Marketplace Ads

  • Amazon Sponsored Products, Brands & Display
  • Amazon DSP strategy and audience targeting
  • Walmart Connect campaign management
  • Target Roundel media planning
  • Criteo and Instacart retail media activation
  • ACoS, TACoS & blended ROAS benchmarking
  • Keyword bidding strategy and dayparting
  • Share of voice and competitive conquest
  • Retail media budget allocation modeling

Paid Media & Performance

  • Meta Ads — Facebook & Instagram full-funnel
  • Product catalog and dynamic retargeting ads
  • Google Search, Shopping & Performance Max
  • YouTube advertising strategy and creative briefs
  • Programmatic display via The Trade Desk, Amazon DSP & DV360
  • Connected TV (CTV) and streaming audio
  • Audience segmentation and lookalike modeling
  • Cross-channel attribution and unified reporting
  • Creative strategy and ad format guidance

Brand & Channel Strategy

  • 1P to 3P transition planning and execution
  • MAP enforcement and channel conflict management
  • Brand Registry setup and IP protection
  • Catalog architecture and variation structuring
  • Competitive intelligence and market mapping
  • Channel P&L modeling and margin analysis
  • Private label brand development support
  • Vendor negotiation strategy and terms guidance
  • Agency and tech stack selection advisory

Every channel. One partner. Let's build your growth plan.

Start with a no-cost discovery call. Fill in the form below and we'll be in touch within one business day.