Digital Advertising
Performance Media
Full-funnel performance campaigns across Google, Meta, and programmatic channels — built to capture demand, drive external traffic, and compound your marketplace ranking signals.
Service Overview
Performance Media
For marketplace brands, performance media serves a dual purpose: capturing high-intent shoppers at the moment they search or browse, and driving the external traffic signals that strengthen organic rank on Amazon and Walmart. OGDC builds performance media strategies that are designed for commerce outcomes — not just clicks and impressions. Our performance media practice spans Google Search, Shopping, and Performance Max; full-funnel Meta campaigns across Facebook and Instagram; and programmatic display via The Trade Desk, Amazon DSP, and Google DV360. We structure every program around the business objective — whether that's direct conversion, marketplace velocity, or building the awareness that fuels retargeting. These channels work best when they're connected. OGDC builds performance media programs that share audience data, coordinate budget allocation, and route traffic in ways that compound returns across every channel — including your marketplace listings.
Request a Discovery CallWhat's Included
- ✓Cross-channel performance media audit and strategy across Google, Meta, and programmatic
- ✓Google Search and Shopping campaign structure, keyword architecture, and bid strategy
- ✓Google Performance Max campaign setup and product feed optimization guidance
- ✓YouTube advertising strategy and creative brief recommendations
- ✓Meta Ads full-funnel structure: prospecting, retargeting, and lookalike audiences
- ✓Product catalog ad setup and dynamic retargeting configuration on Meta
- ✓Programmatic display strategy via The Trade Desk, Amazon DSP, or Google DV360
- ✓Marketplace velocity integration: structuring external traffic to feed organic rank signals
- ✓Cross-channel attribution setup and unified performance reporting
- ✓Monthly optimization roadmap across all active channels
Common Questions
Frequently asked about Performance Media
How does Google or Meta traffic help Amazon rankings?
External traffic that converts on Amazon sends a strong relevance signal to Amazon's algorithm. OGDC builds Google and Meta campaigns that route high-intent clicks directly to marketplace listings, which compounds organic rank improvement over time alongside on-platform advertising.
Do you manage all three channels together?
Yes. OGDC can manage Google, Meta, and programmatic as an integrated performance media program, or focus on specific channels based on your brand's priorities and budget. A connected approach typically delivers stronger results by sharing audience signals across platforms.
What does "programmatic" include?
Programmatic display refers to audience-first advertising via demand-side platforms (DSPs) including The Trade Desk, Amazon DSP, and Google DV360. It covers display, connected TV (CTV), streaming audio, and retargeting across publisher networks — reaching your shopper across every screen.
Do you hold certifications for these platforms?
OGDC holds Google Ads certification covering Search, Shopping, and Performance campaigns. Our experience spans 15+ years of paid search, social, and programmatic management across Fortune 500 brand engagements.
Ready to get started?
Let's talk about your performance media needs
Schedule a no-obligation discovery call. We'll learn about your brand, your goals, and whether OGDC is the right fit.
Schedule a Discovery Call