Retail Media

Service Overview

Retail Media

Retail media is the fastest-growing advertising category in commerce, and it sits at the intersection of where brands win or lose at the digital shelf. OGDC builds retail media programs that treat Amazon Ads, Walmart Connect, and Target Roundel as a coordinated system rather than three separate line items. Our retail media practice covers the full activation stack: Sponsored Products, Sponsored Brands, and Sponsored Display on Amazon; sponsored search and display on Walmart Connect; and Roundel on-site and off-site media on Target. We structure every program around business objectives — blended advertising efficiency, share of voice, and incremental sales contribution — not isolated campaign metrics. Whether you need a single-platform program built from scratch, an audit of existing campaigns, or an integrated multi-platform retail media strategy, OGDC brings certified expertise and 15+ years of hands-on platform experience to every engagement.

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What's Included

• ✓Retail media audit across all active platforms — campaign structure, targeting, bids, and budget allocation
• ✓Amazon Ads strategy: Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP
• ✓Walmart Connect strategy: sponsored search, Sponsored Brands, and on/off-site display
• ✓Target Roundel strategy: on-site product listing ads and Criteo off-site extension
• ✓Cross-platform budget allocation framework and share-of-voice benchmarking
• ✓Keyword strategy, negative keyword management, and search term harvesting protocols
• ✓Advertising efficiency benchmarking (ACoS, TACoS, ROAS) against category norms
• ✓Monthly performance reporting with optimization roadmap across all platforms

Do you manage all three platforms together?

Yes. OGDC can manage Amazon Ads, Walmart Connect, and Roundel as an integrated retail media program, or focus on a single platform depending on your needs. We recommend a coordinated approach where budget and share-of-voice goals are set at the portfolio level.

What certifications does OGDC hold for retail media?

OGDC holds Amazon Sponsored Ads Accreditation and Walmart Connect Certification. These credentials cover the core sponsored advertising products across both platforms.

Is a minimum ad spend required?

There is no minimum for strategy and advisory engagements. For ongoing managed programs, we typically work with brands spending $5,000 per month or more across their retail media channels.

How does retail media connect to organic marketplace performance?

Advertising and organic rank are directly linked on Amazon and Walmart. Well-structured sponsored campaigns drive conversion signals that improve organic visibility over time. OGDC builds programs designed to lift both paid and organic metrics simultaneously.